Arunesh Mathur is a graduate student in the department of computer science at Princeton University. Mathur’s research examines the societal impacts of technical systems through an empirical lens. His recent work has shown how commercial, political, and other powerful actors employ dark patterns to exploit individuals and society. His research has received two best paper awards (ACM CSCW and USENIX SOUPS) and the Privacy Papers for Policy Makers Award.
In 2020, CR awarded Arunesh Mathur an Innovation Lab Fellowship to build a search engine for online ads that enables researchers to study deceptive, harmful and hidden ads. The Princeton Ad Observatory is a large-scale and automatically updated repository of millions of digital ads that appear on the web.